Hitching your wagon to a star is a time-tested way of getting far. Advertisers need to hook on to robust affiliate networks and further their cause through great affiliates. Win-win-for-all affiliate networks would be the order of the day for merchants looking for a world-wide audience for their products, especially of the software variety.

Most networks follow a revenue-share model with the advertiser. If he sells via the network affiliate, he pays the affiliate including the network a commission. Commissions to the network could possibly be 20% or even 30% in some instances. Affiliates lend their technology, reporting tools and creative (banners, spot, and links) and charge per click, per lead or per sale. Rather a costly affair, if you are a merchant. You pay even if there is no sale that happens next.

What, then, is the ideal affiliate network in your case? The answer is simple; an affiliate network with low operational costs and the willingness to go the extra mile. Fortunately, affiliate networks around the world are cleaning up their act. To start with, there is no installation fee, for advertisers and for publishers and there is free real time service and support and quick turnaround for advertisers. Then there are networks that charge no commission. They are simply an interface. They produce their earnings from pop-ups on the publisher's display screen, at no extra cost to the publisher. To make things easy for registered members, there is a control panel reporting service where you keep track of your orders and payments.

Networks also do other useful things for customers like putting 120-day cookies in the visitor's browser. If he places an order throughout this period, the advertisers account is credited. Affiliate networks are also increasingly taking on accounting services and affiliate pay-outs on behalf of merchants. In fact, they have prepared support cells to deal with customer inquiries. Also, the handy prepaid MasterCard's given by some networks have wide acceptance. In addition, check if the local affiliate network propels you easily into a global network. Do read through the FAQs on the network website to get the particulars of how they operate.

Networks have a directory of affiliate programs and publishers and advertisers are free to strike a deal with the other. Typically, the best networks are the CPA variety (Cost per Action). As an advertiser you would payoff the publisher only if your advertisement on his website sent the customer to your website to make a purchase. You also get the benefit of the publisher's affiliate network. CPM and CPC networks, where you pay the publisher for every lead generated (form filled) or every mouse click, accordingly, are more publisher-orientated than advertiser-orientated. The flip side is that there are heftier commissions to pay on the CPA networks, though you gain on volume.

All it takes is a thorough research to zero-in on a program that works out for your web page.

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